// Flagship product
CoachPlate
A B2B platform for fitness coaches to run their business, providing client management, training plans, and nutrition guidance in one place. Built by Morvex Studio, and architected to extend to other coaching sectors over time.
Who it's for
Individual fitness coaches who want their client management, programming, and nutrition guidance in one tool, and coaching agencies that need the same, across a team.
For agencies, a Studio plan adds seat management, its own admin panel, and per-seat billing, built for teams of coaches, not just individuals.
What's in it today
Client management
Keep every client, their coaching plan, and their history in one place instead of spreadsheets and group chats.
Templates
Build structured plans and reuse them across clients without starting from scratch every time.
Nutrition & recipes
Macro data comes from a real nutrition lookup table, with an Open Food Facts fallback, not an AI guessing calories.
Appointments & check-ins
Schedule appointments with clients. PDF reporting, chat, and habit/streak tracking are on the roadmap.
// Roadmap
What's next
- Mobile app
- Wearables integration (Garmin, Fitbit, Google Fit)
- Supermarket integration
- Meal-prep marketplace
- Macro camera scanner
- White-label PWA option